MAGIC Marketplace Fall 2011


Written by Vanessa McConnell

Photos by Rodney Bethke

MAGIC Marketplace is one of the most successful clothing conventions that bring retailers, manufacturers, distributors and consumers together twice a year to display the latest brands and marketing strategies to make for successful retailing. 

The MAGIC Marketplace is the preeminent trade event in the international fashion industry, hosting global buyers and sellers of men’s, women’s and children’s apparel, footwear, accessories and sourcing resources.

As an incubator of fashion, MAGIC is where new trends surface and develop into what will be seen on the consumer. The show’s goal is to connect and inspire the fashion community, fuse diverse trends, while offering unbeatable service to its customers.

MAGIC Marketplace features brands from MAGIC Menswear, WWDMAGIC, Project, Pool Tradeshow, S.L.A.T.E., Street, Premium, FN Platform and Sourcing at MAGIC. 


This season Sourcing at MAGIC expanded dramatically with the largest fashion sourcing event in North America by announcing growth in exhibiting countries, all-star speaker line up, new original design manufacturers and footwear sourcing environments. 

WWDMAGIC celebrated in style this season as fashion’s largest trade event hosting new faces, industry legends and a celebration of WWD’s Centennial in this upcoming August convention.  Over 50 top fashion industry executives shared unique perspectives at an amazing seminar series discussing fashion trends, innovative strategies, and business opportunities.

This season set MAGIC above the rest as the world’s largest fashion trade event, displaying strong growth along with the biggest and best assortment of brands in years.   

The new King of Pop, 19-year-old Aldren Garcia, set a new world record for winning $10,000 in Maloof High Ollie Challenge landing a 45” high Ollie in the finals unseating Danny Wainwright who has held the world record of 44.5 inches since 2000.

MAGIC stepped it up this season delivering the ultimate fashion experience with the new exclusive VIP program that connects industry VIPs, media, celebrities’ brands and buyers under one roof.  MAGIC will return in August for its summer review, for more information visit


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