Cricket Launches “Safe Text and Drive” Campaign In Coordination with Eyes On the Road

By: Preferred Public Relations Press Release

Public welcome to “test drive” simulator that demonstrates the distracting effects of texting while driving.

WHAT: In conjunction with the new Nevada ban on the use of hand-held cell phones while driving that goes into effect October 1, 2011, Cricket Communications will launch “Safe Text and Drive,” a pledge that Nevada Community members take to practice safe driving while behind the wheel.
 As part of a month-long awareness campaign, Cricket Communications will provide the community of Las Vegas with a chance to try a simulator that demonstrates the distracting effects of using a handheld device while driving. The simulator has real–time driving scenarios and will calculate the reaction time of the driver when they use their cell phone. The simulator is part of the Transportation Research Center at UNLV and the software was developed and is operated by graduate students in the TRC.
Each visitor is encouraged to take a ride in the simulator and then take the pledge of safe communications. Cricket will also offer discounts on accessories and devices to help the community hold true to their pledge.


WHEN: Thursday, Sept. 29, 2011, Noon – 2 p.m.


WHERE: Cricket Wireless store (1131 East Tropicana Avenue, Suite J, Las Vegas, NV 89119)

WHO: Local Cricket representative Marlon Young, director of sales for Cricket Communications and Robert Meyer,                                                                        Community Affairs Officer for the CCSD, among others, will be available for interviews.


VISUAL: Footage of community members using the simulator and taking the pledge.


About Cricket Cricket is the pioneer of simple and affordable unlimited wireless services with no long-term commitments or credit checks required serving approximately 5.7 million customers. Cricket products are available nationwide. Cricket offers wireless voice and broadband Internet services over the latest technology, high-quality, all-digital 3G CDMA2000 1X and 1xEV-DO wireless network. Cricket’s nationwide wireless voice service plans include unlimited anytime minutes, unlimited U.S. long distance, unlimited text and picture messaging, unlimited text to Mexico, unlimited Mobile Web, unlimited directory assistance, as well as a variety of calling features and feature-rich mobile applications such as popular games, ringtones and wallpapers. For more information on Cricket, visit Cricket is offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit


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