SPORTS ILLUSTRATED SWIMSUIT 2012 SHINES A GLOBAL SPOTLIGHT ON 17 UP-AND-COMING MUSICIANS THROUGH EDITORIAL COVERAGE AND DEBUT OF A 2-DAY MUSIC FESTIVAL AT THE COSMOPOLITAN OF LAS VEGAS

By: Sports Illustrated Press Release

Music to be Infused Across All Swimsuit 2012 Platforms and Live in Las Vegas at the

Sports Illustrated Swimsuit Beauties & Beats Music Festival Presented By Lexus

NEW YORK – February 2, 2012 –When Sports Illustrated Swimsuit 2012 debuts on February 14 it will shine a global spotlight on 17 up-and-coming artists whose music creates the soundtrack to Swimsuit 2012 across every editorial touch point.  2012 will also mark the debut of the 2-day Sports Illustrated Swimsuit Beauties & Beats Music Festival Presented By Lexus at The Cosmopolitan of Las Vegas on February 15 & 16, showcasing 10 of the featured artists. Swimsuit models will be stage-side at all performances, which will take place between 5:00PM-11:00PM PT and are non-ticketed and open to the public (21+).

Music will also be integrated across every Swimsuit 2012 editorial platform, reaching a collective audience of more than 70 million people including:

• A 4-page music feature in Swimsuit 2012
• 17 model spotlight videos on SI.com/Swimsuit and across all tablet editions
• A music section on SI.com/Swimsuit featuring artist profiles and links to purchase each song on iTunes
• An exclusive DJ A-Trak music video for his hit-song “Ray Ban Vision,” filmed on location during a 2012 shoot with an SI Swimsuit model, which can be viewed exclusively on SI.com/Swimsuit.

“We’re excited to shine the enormous spotlight of Swimsuit on to these 17 emerging artists, the same way we have helped to illuminate the stars of our models for nearly 50 years,” said MJ Day Senior Editor, Sports Illustrated Swimsuit. “Music plays such an important role in setting the mood for Swimsuit shoots. It can take the tone from fun to sultry; it’s amazing how vital music is to the editorial process.”

The following artists are a part of Swimsuit 2012:

Sports Illustrated Swimsuit Beauties & Beats Music Festival Presented By Lexus and 2012 Editorial Featured Artists:

The Black Lips [2/16 9pm: Castellana], Delta Spirit [2/15, 9pm: Book & Stage], White Denim [2/16, 8pm: Book & Stage], Elan Atias & White Elephant [2/15, 8pm: Castellana], J. Roddy Walston & The Business [2/16, 7pm: Castellana], Little Hurricane [2/16, 6pm: Book & Stage], Maluca [2/15, 6pm: Castellana], Nick Waterhouse [2/15, 7pm: Book & Stage], Vonnegutt [2/16, 5pm: Castellana], Selebrities[2/15, 5pm: The Chandelier].

Sports Illustrated Swimsuit 2012 Editorial Featured Artists:

Bosco Delrey, DJ A-Trak, Hanni El Khatib, Kito & Reija Lee, New Look, Rhye, Toro Y Moi, The newno2