BEING VEGAN – Building a Bridge With Beyond Meat
By Paul Graham
Las Vegas Informer
“Since becoming vegan, I get compliments from strangers on my shopping cart.” – Patti Breitman
As you may have noticed already, I love bridges. Not only are they functional and serve a very useful and necessary purpose, but they are often beautiful, majestic, and full of character. Having grown up and lived most of my life in the San Francisco Bay Area, I was very near one of the most famous bridges of all…The Golden Gate Bridge. Bridges have also become a life metaphor for me in terms of building bridges with people. Just like the important connection between two points that bridges serve in daily life, it is also necessary for us to build bridges with others on a daily basis, so useful and necessary communication, interaction and flow of life can take place. As I am encouraged by the many changes that are happening in our world today, especially in a great movement towards conscious eating and living, I am so thankful for companies like Beyond Meat that are now building wonderful bridges to consumers and helping them to transition and live apart from the use of animal products in their daily lives.
I have recently been selected as an ambassador for Beyond Meat, and while that might not get me into any State Dinners at the White House (though you never know), it does give me an opportunity to build some bridges and let some more people know about the exciting things that are happening with our food today. There is little doubt that we are in a battle for control of our food today. There are strong and powerful corporate entities that are trying to control how and what we eat from birth to the grave, and are unfortunately contributing to helping people get to the grave much sooner than necessary. The institution of factory farming over the past 50 years has contributed to this in a major way. It is devastating to the lives of tens of billions of animals each year as well as our health and the environment. We are building a new paradigm away from this horrific reality that is going to help us take back control of our health, save our environment and the lives of so many animals along the way. Beyond Meat is a company that is committed to building bridges to a meat-free lifestyle and has become a leading force in the exciting movement and change that we are part of today.
I first heard about Beyond Meat back in 2010 when they made the cover of Time Magazine and were touted then, as a company to keep an eye upon. They were working on revolutionary animal-free meat products that were going to be a game-changer. This is a company that is committed to making a difference while creating mass market solutions. Their mission is to replace animal proteins with plant proteins while improving human health, impact climate change in a positive way, conserve natural resources and respect animal life. As their products have come to market we have seen firsthand the powerful impact that they can have. Whether it be the Southwest, Lightly-Seasoned or Grilled Chicken-free strips, their products have already had a significant impact on the marketplace and have built a wonderful bridge for people away animal meat products towards a healthier, cleaner and more ethical alternative. The taste and texture of the Beyond Meat products is quite remarkable and has fooled some very prominent foodies in blind taste tests. Why wouldn’t someone now want to enjoy a product that is not only better for you, but also better for the environment with no living creature being harmed in any way?
Beyond Meat was introduced into all of the Whole Foods stores nationwide and now can also be found in all Sprouts markets as well. This coming month in February they are going to introduce to the stores an exciting new Beyond Meat product with their no-beef crumbles. I know there are those who don’t partake of too many processed food products, no matter how minimal that processing might be. While respecting that, I also encourage you to try the Beyond Meat products so you can help others who are contemplating or transitioning to conscious eating and living. All of these products now being produced by companies like Beyond Meat are serving a very important purpose in supporting the almost 15% of the population that is now vegetarian, vegan or somewhere in transition along the way. There are now so many exciting animal-free products in the markets today and still more being developed all of the time. The meat and dairy alternatives, including milk, cheese and egg-type products that are now available are nothing short of revolutionary. It is a definite sign of the growing demand for these kinds of products as we move towards a more healthy and compassionate lifestyle. With every wonderful product like Beyond Meat that comes to market, the excuses that people might have are going to dwindle. Along with Beyond Meat, let us continue build a bridge to a healthier, cleaner and more compassionate life today and for the generations to come.
Paul Graham was born and raised in Northern California and has lived in Las Vegas since 2004. He is a top wedding officiate, a green Realtor and writer. He has a daily vegan food blog www.eatingveganinvegas.tumblr.com which is 365 days and 365 vegan meals in Las Vegas. He can also be reached at firstname.lastname@example.org or www.facebook.com/EatingVeganinVegas.
Paul’s e-book, “Eating Vegan in Vegas: If It Can Happen Here, It Can Happen Anywhere” is now available at www.sullivanstpress.com/shop/ebooks/eating-vegan-in-vegas/.