Caroline Hernandez shares Instagram Glam-The Full Beat for M∙A∙C Cosmetics

By Wendy Gelbart and Kate Gelbart

Photography by Kate Gelbart

Over the past 20 years, Caroline Hernandez has quickly become one of the best in the industry of makeup artistry. Since becoming a brand spokesperson for M∙A∙C Cosmetics in 2004, she has had the opportunity to work in almost every aspect of the industry. She also teaches M∙A∙C Master Classes at retail locations in order to share some of her wisdom with other artists. Hernandez recently taught Town Square M∙A∙C store for its “Instagram Glam-The Full Beat” class. There, she discussed her favorite methods of getting the perfect pictures and videos of her work for social media, and showcased some of her favorite products and how to duplicate trends such as ombré lips, cut-crease eyeshadow and more.

Hernandez began the class by discussing about utilizing and working around natural lighting for the best, most versatile results, which she also stated may be mimicked by use of an LED ring light, her favorites being from Stellar Lighting. For a quicker, backstage setting or an artist on a budget, she recommended the Go Diva, a miniature ring light that clips onto a phone for dark environments. She used this backstage at Fashion Week, having the models themselves take selfies with it because she stated “they’re better photographers than I am!” She also provided a list of apps, such as iMovie, GifBoom, Facetune and Photowonder to edit images and videos for “Instagram ready posts.”

For the actual makeup, Hernandez used various M∙A∙C products to create a dewy, contoured finish, plum cut-crease eye, sharply defined eyebrows, and a matte purple ombré lip, a full Instagram trend inspired look. As she said, you “gotta have the little highlight for the Instragram eyes!” Some of the products she used included TimeCheck Lotion to prep the skin, the Semi-Sweet eye shadow palette for the cut-crease, Extended Play Mascara and False Lashes Max Mascara along with false lashes, Prep+Prime Essential Oils Stick and Lip Scrubtious to prep the lips, Fast Response Eye Cream to touch up eyeliner mistakes, Extra Dimension Skinfinish as highlight, and Retro Matte Liquid Lipcolour and M∙A∙C Lipstick for the ombré look. She also used some of the best and most popular brushes M∙A∙C offers, the 140 to blur the skin, 210 for the most precise eyeliner, the 217, 221 and 224 for blending eye shadow, 263 and 266 for eyebrows and 284 for highlighting. Hernandez stated that she jumps around doing makeup and “won’t quite finish one thing and I start another.”

Talking to Hernandez at the end of the class, she told me that to her, makeup came natural, and was the perfect outlet of her desire to create art, saying it is an “employable art,” and that she loves helping budding artists. In her words, makeup is “doing art but on a different canvas.”

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